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Lego logoLego product data API

Structured Lego product data for developers building search, recommendations, and AI shopping agents.

Agentic commerce demo

Try a Lego-only AI shopping agent

This demo uses a constant Lego filter and tells the assistant it represents Lego only. Developers can use the same pattern to build brand-scoped shopping agents, product search, and recommendation flows.

Do you work at Lego?

Looking to drive more AI sales? Channel3 can help Lego surface more accurately and frequently on AI shopping platforms. No technical work required on your end. Most teams get set up in less than 10 minutes and see results same week.

Drive more AI sales
C3

Hello! I'm an AI shopping assistant powered by the Channel3 API, and I'm scoped to Lego products.

Find any Lego product with one easy endpoint

Start with 1,000 free searches every month.

curl https://api.trychannel3.com/v1/search \
  -H "x-api-key: $CHANNEL3_API_KEY" \
  -H "content-type: application/json" \
  -d '{
  "query": "Lego products",
  "filters": {
    "brand_ids": [
      "S1hj"
    ]
  },
  "limit": 20
}'
from channel3_sdk import Channel3

client = Channel3()

products = client.search.perform(
    query="Lego products",
    filters={"brand_ids": ["S1hj"]},
    limit=20,
)
import Channel3 from "@channel3/sdk";

const client = new Channel3();

const products = await client.search.perform({
  query: "Lego products",
  filters: {
    brand_ids: ["S1hj"],
  },
  limit: 20,
});

What the product data includes

Normalized product titles

Clean, comparable titles across merchants and storefronts.

Brand and categories

Stable identifiers for filtering, deduplication, and analytics.

Images and product metadata

Hero images, product IDs, category signals, and merchant context.

Live prices and availability

Current offer data so agents do not recommend stale products.

Merchant URLs

Direct product links from retailers and marketplaces.

Affiliate-ready offers

Monetizable links and commission-aware offer selection where available.

Sample Lego products

A preview of the products available through the Channel3 Lego product data API.

Insiders Duplo Height Chart
Lego
Insiders Duplo Height Chart
£13
Lego® Accessory: Buildable Bookends
Lego
Lego® Accessory: Buildable Bookends
$75
Lego Creator - Space Astronaut
Lego
Lego Creator - Space Astronaut
$44
Duplo Organic Market
Lego
Duplo Organic Market
£20
Lego Harry Potter Collection (eur)
Lego
Lego Harry Potter Collection (eur)
$20
Holiday Bag Tag – Yoda
Lego
Holiday Bag Tag – Yoda
£9
Lego Legends Of Chima Mammoth's Frozen Stronghold
Lego
Lego Legends Of Chima Mammoth's Frozen Stronghold
$38
Adventure With Mario Starter Course 71360, Lego Super Mario, Ages 6+
Lego
Adventure With Mario Starter Course 71360, Lego Super Mario, Ages 6+
$70
Easter Egg Basket
Lego
Easter Egg Basket
£13
Lego® Friends Heartlake Wristlet
Lego
Lego® Friends Heartlake Wristlet
$15
Foldable Lego Pencil Case 5007803
Lego
Foldable Lego Pencil Case 5007803
£10
Lego Architecture Singapore 21057 Building Set For Adults (827 Pieces)
Lego
Lego Architecture Singapore 21057 Building Set For Adults (827 Pieces)
$95
Lego Harry Potter: Draco's Potions (with Draco Malfoy Minifigure And Potions Table)
Lego
Lego Harry Potter: Draco's Potions (with Draco Malfoy Minifigure And Potions Table)
SEK 119
Lego Polyester Multicolored Lanyard
Lego
Lego Polyester Multicolored Lanyard
$22
Lego Duplo Cafe Set
Lego
Lego Duplo Cafe Set
$11
Lego Movie 2 Hut Hut Kick Some Butt Cap
Lego
Lego Movie 2 Hut Hut Kick Some Butt Cap
$9
Lego Dreamzzz - Pegasus Flying Horse
Lego
Lego Dreamzzz - Pegasus Flying Horse
$50
Lego Ninjago Sweater Boys Kids Kai Warrior Long Sleeve Red Jumper - 16
Lego
Lego Ninjago Sweater Boys Kids Kai Warrior Long Sleeve Red Jumper - 16
£15
Lego Ideas 'the Globe' Building Kit (21332)
Lego
Lego Ideas 'the Globe' Building Kit (21332)
$189
Lego City - Red Sports Car
Lego
Lego City - Red Sports Car
$10
Lego Captain Brickbeard Light-up Keychain 8cm Preorder
Lego
Lego Captain Brickbeard Light-up Keychain 8cm Preorder
£20
Marvel Loki's Cosmic Cube Escape Lego Toys By Lego
Lego
Marvel Loki's Cosmic Cube Escape Lego Toys By Lego
$20
Lego Jurassic World 76976 Spinosaurus & Quetzalcoatlus Air Mission Set
Lego
Lego Jurassic World 76976 Spinosaurus & Quetzalcoatlus Air Mission Set
£140
Lego Technic Yamaha Mt-10 Sp, 42159, Ages 18+, 1478 Pieces
Lego
Lego Technic Yamaha Mt-10 Sp, 42159, Ages 18+, 1478 Pieces
$267

A structured response for apps and agents

Results are ready for search interfaces, ranking pipelines, product cards, and AI agent tool calls.

{
  "products": [
    {
      "id": "prod_01H...",
      "title": "Lego sample product",
      "brand": {
        "name": "Lego"
      },
      "category_ids": [
        "xoN"
      ],
      "images": [
        {
          "url": "https://..."
        }
      ],
      "offers": [
        {
          "merchant_domain": "example.com",
          "price": 128,
          "currency": "USD",
          "availability": "InStock",
          "url": "https://..."
        }
      ]
    }
  ],
  "next_page_token": "eyJwYWdlIjoyfQ..."
}

Common use cases

AI shopping agents

Let users ask for products naturally, then return structured candidates your agent can rank and explain.

Affiliate search

Build product discovery experiences with merchant URLs and affiliate-aware offer data.

Marketplace search

Power fast, filterable product search without maintaining retailer-specific scraping pipelines.

Catalog enrichment

Map sparse product records to normalized brands, categories, images, and live merchant offers.

Frequently asked questions

How do I find Lego product data?

Use the Channel3 search endpoint with a brand filter. The response includes normalized products, images, prices, availability, and merchant URLs.

Can I use this data in an AI shopping agent?

Yes. Channel3 is designed for product discovery workflows where an app or agent needs structured product results from many merchants.

Do results include price and stock?

Product offers include price, currency, availability, merchant domain, and product URLs when those fields are available.

Can I monetize product links?

Channel3 returns merchant URLs and can use affiliate-ready offer selection where commission data is available.

Explore product data categories

Browse broader product data APIs related to brand-scoped product search and AI shopping agent workflows.

More brand product data APIs

Compare this brand feed with other large brand catalogs available through Channel3.

Build with Lego product data

Start with 1,000 free searches every month. No credit card required.

Every product on the internet, in one API.

Get paid to build the future of shopping.

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In-store

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channel 2

Online

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channel 3

Agentic Commerce

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